Pop Up NYC open for business!
We just opened our new east coast flagship store, Onepiece Pop Up NYC, in the heart of SoHo - at 577 Broadway. The store will be the first, if not the only, in the world to offer a unique way to shop called #SocialCurrency. This innovative retail concept will enable customers to leverage their social followings across multiple platforms towards in- store purchases.
From November 7th through spring you will be able to connect your social media accounts to the Onepiece ambassador system, known as “PieceKeepers" in store. Once synced, the PieceKeepers platform will calculate the customers’ following across all linkable platforms (Facebook, Instagram, Twitter, Tumblr, Vine, Pinterest, Youtube and LinkedIn) to determine their total social following. This number will then be computed into a dollar amount, where every 500 followers are equal to $1. Customers have the ability to earn an additional $20 to use towards purchases when they upload and share an image from the store (with the hashtag #SocialCurrency). It is possible for customers to earn up to $500 to use towards their in-store purchases through the use of Social Currency.
The New York City Onepiece store is located at 577 Broadway and will be open from 10AM to 9PM, seven days a week from November until mid spring. So if you're in town, pop on by and say hello!
For World Piece,
What is the hygge hype? Hygge (pronounced hoo-guh) is a Danish word to describe the feeling that comes from making simple moments more meaningful. It came from the depths of winter, where cold weather and boredom ruled. The beauty in hygge (besides the fact that it's trending this winter) is in appreciating the simple pleasures. The little act of cuddling under a blanket, enjoying a fire with friends, or a warm
spiked hot cocoa becomes a moment to remember.
Check out a few hygge highlights.
Photo: Jessica Ward
Looks of the week NO6
Winter is the perfect season to experiment with layering. With the chilly weather here to stay, we're all about mixing textured knits, piling on scarves, and wearing onesies everywhere we go. Check out our favorite looks this week for some cool ways to stay warm.
(Larissaiirena in the main photo above).
Spotlight: Under the Influence
In these winter months of snow, sleet, rain, and wind, we get used to the elements driving our wardrobe choices. Being comfortable doesn't always come easy. To reignite the pep your step (and to remain ready for anything mother nature throws your way), layer up your favorite items with the Influence Rain Jackets. Wear it over your favorite bomber, leather moto jacket, or concert tee. Check out some inspiration below to see how the cool kids beat the cold.
Featured Piecekeeper: Julian Sell
Check out Julian Sell, German-based photographer. We're loving the warm essence of his pictures, showcasing German landscapes, cool-girl travelers, and the beauty in the everyday. Julian takes us on a day-in-the-life of the versatile Slow Jumpsuit, showing two very different environments with one dynamic jumpsuit. Scroll to see the full story featuring model Laura Scharnagl.
Spotlight: Winter Essentials
Ah, winter... the season of the puffer jacket, beanie, and headphones bumping your favorite beats to block out the cold. In this less-than-inspiring season where the weather dominates our plans to
go out stay in, we’re ready to turn up with our winter favorites. Check out some of our winter essentials and shop select styles at 30% off.
#OPStreetStyle: New Year's Eve
We're swapping sequins and suits for onesies and joggers this New Year's Eve. Cozy up with your best friends, pop a bottle of bubbly, and welcome 2017 in (slacker) style. Check out these #squadgoal moments and shop the looks.