Pop Up NYC open for business!
We just opened our new east coast flagship store, Onepiece Pop Up NYC, in the heart of SoHo - at 577 Broadway. The store will be the first, if not the only, in the world to offer a unique way to shop called #SocialCurrency. This innovative retail concept will enable customers to leverage their social followings across multiple platforms towards in- store purchases.
From November 7th through spring you will be able to connect your social media accounts to the Onepiece ambassador system, known as “PieceKeepers" in store. Once synced, the PieceKeepers platform will calculate the customers’ following across all linkable platforms (Facebook, Instagram, Twitter, Tumblr, Vine, Pinterest, Youtube and LinkedIn) to determine their total social following. This number will then be computed into a dollar amount, where every 500 followers are equal to $1. Customers have the ability to earn an additional $20 to use towards purchases when they upload and share an image from the store (with the hashtag #SocialCurrency). It is possible for customers to earn up to $500 to use towards their in-store purchases through the use of Social Currency.
The New York City Onepiece store is located at 577 Broadway and will be open from 10AM to 9PM, seven days a week from November until mid spring. So if you're in town, pop on by and say hello!
For World Piece,
Looks of the Week No9
This week, we've been keeping our eyes peeled for the best off-duty looks. Check out our top picks from around the world...
Spotlight: Oslo Fashion Week
Featured #Piecekeeper: Jacob Starr
Jacob Starr is the ultimate adventurer, photographer, and streetwear afficianado. With a very unique perspective on style, Jacob always knows the right pieces to pair for a cool-kid edge. Mixing the newest pieces with collected favorites, Jacob's personal collection of clothing is completely enviable.
Scroll to see how he wears his Onepiece essentials. And be sure to check out his Youtube channel.
We teamed up with LA photographer Nicole Pagan to capture this duality of winter, a season fierce to some and mild to others. Channeling the Mad Max spirit, we featured a few of our favorite Nightcrawler styles in a mid-season lookbook.
Scroll to see the whole story, following Raiza and Hattie on their desert escape. For those of you in warm weather, enjoy our warm winter style guide. And for those of you reading this in the cold, think of this as vacation.
(And check out the full story on our Pinterest)
Featured #Piecekeeper: Marta
Our #Piecekeeper this week is Marta--brains behind @H0tGirlsEatingPizza. Rounding up cool girls from coast to coast, Marta grew her Instagram sensation into a community of friends and pizza eaters. HGEP is the go-to guide for the best slice in NYC, LA, and Miami (and, of course, who to eat it with).
Marta is multifaceted, not defined just by the slices she snaps or her girl gang. You can find Marta manifesting statement nails, drinking coconut La Croix, and creating content. Scroll to see Marta's camo moment and watch our pizza party recap below.